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Advanced SEO Consulting Services

As SEO Consultants, we lay out our exact, straight-forward approach for a project to a client in advance. We start with:

  • Initial Consult: Learn about the clients' business or service and what the client would like to achieve, offering insight
  • Site Audit: We perform a thorough website audit, social interaction audit and backlink profile audit.
  • Developing a Plan: We then develop a comprehensive plan, breaking down every step that we would need to perform and what is expected of a client to achieve their goals.
  • Putting Plan(s) Into Action: A daily schedule goes into effect to address any website technical issues and optimizing web pages. This includes utilization of global content delivery networks (CDNs), and other optimization techniques.
  • Quality Backlink Building: We start addressing and contacting sources of possible relevant backlinking opportunities to build lasting domain ranking and url ranking.
  • Daily Oversight: Daily oversight is important and we dedicate time everyday to your project. It's like having your own SEO specialist in-house, but remote. We do not overload or over commit our man hour sources.
  • Weekly Updates: Every week, you will receive communication on our progress and our plan adjustments.

Search engine optimization is an on-going process and requires daily attention. Every project (and therefore its seo difficulty) is different. We believe (and thankfully so does Google) in slow, steady progress. Are pricing is very cost-effective and we will not burn you for billible hours. We are great at what we do, but we do not take on massive amounts of clients. We can be considered as a boutique SEO company.

SEO can be a painfully slow process. It can take months after starting your first SEO campaign to notice any significant results. And if you’re lucky, it will only take a few months after that for the investment to turn a profit.

But why is SEO so slow? Well, it boils down to several factors. Some of these factors are conscious decisions made by Google, others are technical limitations, and most of them fall somewhere in between.

Let’s take a look at some of the reasons why SEO is so slow—and why that might even be a good thing.

It takes time to earn Google’s trust

Only Google employees know exactly how Google ranks websites in search results, but there are still lots of tools and clues the rest of us can use to get a better idea of Google’s ranking system.

The biggest clues come from Google’s Search Quality Rater’s Guidelines. In 2015, Google publicly released the document their army of “search quality raters” uses to judge websites. Basically, Google uses these search quality raters to determine which sites real people find easy to use, trustworthy, and helpful.

Unfortunately, this involves using the kind of intuition that’s difficult to turn into programming, so Google relies on help from real humans. These human-rated websites are then judged against their automated search results to see if everything is on track.

So why does this matter?

Well, the document literally tells you that “Expertise, Authoritativeness, and Trustworthiness,” or “E-A-T” are some of the most important factors to consider when grading a website.

While the guide constantly reiterates how important these factors are, it doesn’t go into very much detail on the factors themselves. The Search Quality Rater’s Guidelines state that “Recommendations from expert sources, such as professional societies, are strong evidence of a very positive reputation.” They also state that some topics (such as medical advice) generally require more formal expertise, but that “sharing personal experience is a form of everyday expertise.” This, unfortunately, is as close as Google comes to giving an in-depth explanation of their criteria.

It seems like Google intentionally left their definition of E-A-T vague. From what we can tell, they didn’t want to redefine what it means to have expertise, authoritativeness, and trustworthiness; instead, Google forces their raters to use their own intuition and research skills.

In the real world, it’s not easy to demonstrate expertise, authoritativeness, or trustworthiness. It takes time to earn a PhD, gain a following, or earn the trust of your peers and audience. Google understands this, and they also know that it takes time for these accomplishments to be reflected online. That’s just one reason why the SEO process is so slow.

SEO can be a painfully slow process. It can take months after starting your first SEO campaign to notice any significant results. And if you’re lucky, it will only take a few months after that for the investment to turn a profit.
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