Frequently Asked Questions about Search Engine Optimization

The cost of search engine optimization for a small business can vary greatly depending on the scope of the project, the size of the website and how many pages need to be optimized for search engines. Search engine optimization is usually an on-going expense that can span over months or even years. Just know that SEO can have a drastic effect on your business and sales, so it is definitely worth every penny.

Search engine optimization is an on-going process because seo is always changing and commonly, your competitors are always changing their seo strategies.

A seo company that is offering to improve your website will commonly perform a site audit, identify errors and then find seo opportunities that will improve your website ranking.

A seo specialist should have many years of experience working in the seo industry, with a thorough knowledge of how search engines work, trending topics and the expertise to identify your brand to makrket it.

Results from seo optimization can range from days to months, depending on the amount of search traffic and quality backlinks your website is currently receiving. Search engines take time to re-index your website.

An seo audit usually includes identifying technical errors on the webpage(s), performing a full backlink profile, discovering keyword opportunities and a full review of current social interactions.

Business citations were once very relevant to seo, however this is no longer the case. It is still important to ensure they are correct, but their effect on seo is no longer a major concern.

There are many services on the internet to ensure that your business citations are correct, A few of them being Yext and BrightLocal.

Errors in your business citations will no longer affect your seo where search engines are concerned, however it is recommended to ensure they are all correct so you do not miss out on traffic opportunities from those citation sites.

A Google business listing is very important for seo, because the business listing drives your listing in Google Maps. There are many ways to optimize this Google business listing to rank higher in Google Maps.

To optimize your Google business listing, you will need access to it and to ensure that it is verified. Once you do this, there are many ways to optimize it, and we can assist you with this.

If you want to rank higher in Google Maps, your website should be optimized and your Google business listing must be optimized. Reviews, photos and location to the search user all play a big part in ranking higher in Google Maps.

Backlinks from bad performing websites can hurt your website rankings and there is a way to disavow them. That being said, unless the links are coming from websites that are known link farms or websites that Google has blocked or sandboxed, they have little negative effects on your search engine rankings.

The best way to get legitimate backlinks to your website is for others to share your content and to network with like-minded businesses.

How many backlinks that it takes to rank your website higher depends on the quality of the backlinks and the difficulty of the keyword or keyphrase that you are trying to rank for.

Backlinks to your website should have very natural and diversified anchor texts in order to rank higher for a wide variety of traffic opportunities.

Building up a good backlink profile can often take months or years. There is no quick solution or paid backlink solution that satisfies the natural backlink building process.

You should NEVER buy backlinks from a backlinking service, no matter what they offer you. These links are not natural and built over time and Google may penalize you for this. Don't risk your business because of purchasing backlinks.

When it comes to SEO, DR (domain rank and UR (URL rank) are both very important. Thik of DR as the whole domain and UR as the webpage itself.

Building backlinks for a website should be slow and natural. Up to 20 quality and natural backlinks a month is about the standard. If Google sees un-natural backlink growth, they may sandbag your website.
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